The Olive Pride Koekedoor 2 campaign was a humorous, tongue in cheek play on words. By using slogans such as “O Koek” and “Oh Crepe” we were not only referring to actual baking terms, but also creating a memorable kitchen moment, whether it was your first successful chocolate cake or a disastrous lemon meringue. The retro pop-art look and feel inspired by Andy Warhol and Roy Lichtenstein took us back in time to the novelty of exaggerated emotion; “Don’t save me, save the water”. We introduced the housewife along with her “houseband” showing that baking is not just for the stereotypical, but for the quintessential gentlemen too.
Read more about the programme here.
We are proud to have the South African Chefs Academy as the endorsers of our range of products. Under the leadership of Paul Hartmann and team their students only cook with the finest quality ingredients. They believe Olive Pride™ is the brand to trust and use Olive Pride™ exclusively in their kitchen! They enjoy the functionality of our range, this being the Seed Oil and Olive Oil Blend which is ideal for cooking due to its high smoke point, versus our extra virgin oils which are best used for cold or raw application as it has a low smoke point and piquant peppery flavour
Adds Paul Hartmann from the SA Chefs Academy: “As a premier culinary academy in South Africa, the SA Chefs Academy is dedicated to ensuring that our graduates are properly equipped with the requisite knowledge and skills when they enter the industry. It is important that our students are exposed to superior quality produce during the learning phase of their journey so that they are able to make informed choices when practicing their craft. To this end we are proud to be associated with the Olive Pride™ range of oils. We specifically use the Olive Pride Blend of Seed Oils and have found it to suit our needs perfectly. The flavour profile, mouth feel and viscosity of the product are well suited to hot application, while not overpowering or masking the identity of the dish itself.”
- OLIVE PRIDE™ BLEND -
perfect viscosity and flavour for making mayonnaise. Very good for oven roasting veg and Stir-frying.
- OLIVE PRIDE™ EXTRA VIRGIN -
good balance between peppery and fruity taste.
Read the full report here
Olive Pride was thrilled to participate as sponsors of the second season of kykNET’s Kokkedoor, South Africa’s most popular reality cooking competition. Ten “Onthou-kokke” armed merely with their passion for food and recipes passed down to them from their mothers and grandmothers, teamed up with ten professional chefs ‘Kinkelkokke”. These ten teams were pitted against each other for the coveted title of kykNET Kokkedoor.
At Olive Pride, we believe that what makes Kokkedoor so unique is that it’s not merely a competition cook off, but a celebration of our heritage; reviving the nostalgia of ‘onthoukos’ (heritage food) with the innovation and current trends of ‘kinkelkos’ (fancy food). Kokkedoor resurrects the old recipes that gran used to spoil us with and gives them a delicious new twist. It’s not easy - the contestants really need to stretch their minds and ability and this competitive element makes for exciting TV.